We design the systems and craft the stories that
help organizations grow insight from the ground up — creating structure, flow, and lasting impact.
Explore the core areas of practice below.
Our Services
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Systems & Process Design
We bring order to complexity by aligning tools, workflows, and processes with how teams actually operate — creating clear, maintainable systems that reduce friction and strengthen day-to-day work.
Examples of work:
• Tool and system audits with implementation recommendations
• Workflow and process design
• Cross-team collaboration systems
• Internal knowledge bases and documentation templates
• Training and onboarding toolkits -
Data Systems & Infrastructure
We make information easy to find and use by designing simple, right-sized systems — from spreadsheets to relational databases — that capture, organize, and connect the data that teams rely on.
Examples of work:
• Data flow and system mapping
• Database design (Airtable, Notion)
• Automations and data integrations to simplify reporting
• Dashboard and reporting design using accessible tools (Airtable, Google Looker Studio, or R-based reporting)
• Data documentation and governance templates -
Evaluation, Insight & Impact
We turn information into understanding, and understanding into insights you can share — helping teams see what's working and why, then shaping the reports, updates, and stories that carry it.
Examples of work:
• Theory of change and logic model development
• Survey design and data collection systems
• Quantitative and qualitative analysis
• Data visualization and storytelling
• Impact reporting and narrative synthesis
Organizations come to Understory when information is scattered, workflows have outgrown their tools, and the systems no longer fit.
We help them turn complexity into clarity.
Selected Work
Let’s build something together.
Whether you need a system, a strategy, or a story,
we’ll help you bring clarity to complexity and insight to action.
Get in touch
If our work resonates with your goals, we’d love to hear from you.
Tell us a bit about your organization or project, and let’s explore how we might partner.